The definition of this English word is the art of using words, writing attractive, relevant, useful content to promote a product, a service … or a simple idea.
On the web, when it ‘s about SEO, an affirmation says that content is king. Whatever your activity, if you can not talk to your target audience, your ideal client, who is waiting for your services to solve his / her problems, your website is useless.
Either, it will just not be seen because located deep in search engine results.
Or, worse, in my opinion, it will not allow you to convince the user to take action and contact you.
My experience as a web designer allows me to see that many people do not know how to showcase what they can offer their customers.
I know he is extremely competent … But the user who visits his page, how can he differentiate it with all plumbers in the region?
People like my plumber, for whom writing is a real problem, there are many. Do you recognize yourself?
Author on multiple blogs
In 2012, I had the plunge and created my first blog that tells my adventures in the running.
Actually, at that moment, I wrote for myself only, I never talked about it anywhere.
If someone fell on it so much better, if not, I did not care. It was my journal “race,” and it is to remember the moments lived that I wrote.
Frankly, the style was more than “blah” the first time. But as time passes, I think I have improved. I started to have some regular visitors, comments and also some people for whom I aroused the urge to start jogging.
I then went on to write a few articles for my jogging club and the non-profit organization I created.
The last two articles published on these sites, the announcement of the new running season on the one hand and the choice of the name of a cooperative grocery store in creation, on the other hand, have also worked quite well.
But it was difficult for this site
My pro site was a problem; I did not know what to talk about. It was a simple showcase site presenting my services. Point.
I had a link to the blog section, but for almost four years it was empty.
It was, however, essential for the development of my activity of entrepreneur to enrich this site and to make it a real tool of communication.
And then one day, I told myself why not just talk about my feedback or questions that I met regularly?
Rather than looking for noon to 2 pm of articles that I needed hours and hours to write, I decided to speak directly to my target audience by giving them advice and advice on recurring questions.
And I take a lot of pleasure to do it!